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Cape Malay & Other Delights Cookbook Launch


Cape Malay & Other Delights Cookbook Launch

Cape Malay & Other Delights Cookbook Launch

On Sunday, 7th June 2015, my Cape Malay & Other Delights Cookbook was launched at the Grassy Park Civic Centre.

The launch of my cookbook was the result of more than 20 years of dreaming and preparing for this, my first published work. I started collecting recipes in my teens, scribbling recipes from mother, family members and friends on pieces of paper. About 20 odd years ago we bought our first computer and I started to type up all my recipes I collected mostly from my mother, the late Zainunesa Francis (nee Adams). My mother was a great cook and baker, she in turn was taught by her mother (my grandmother) who made the most amazing tarts and pies I am told. She made this pies and tarts, which she sold at factories, as a means of helping to maintain the family. My mother, may her grave be filled with light and may she be elevated to the highest place in heaven, baked the most wonderful bread. (It would have been her birthday today 1st July) Although my mom stopped cooking and baking long ago due to her having a stroke people would still talk about the raisin bread, egg loaf, rolls amongst other stuff she made. At one time my mom baked cakes for a small bakery as well, supplying them with freshly baked cakes and delicacies every day.

My journey with Cape Malay Cooking started in earnest during 2001 when we moved to the UK. In the UK I had access to many ways and methods of researching how to compile and to produce a cookbook. I began by researching how to produce a family heirloom recipe book and self-publishing. All these methods needed lots of monetary investments. For a few years I forgot all about it. In the meantime I was lucky enough to go on many courses. I did various courses from Community Parenting to Business & Administration Diplomas. During 2007 whilst working at the Birmingham City Council I went on an Empowerment for Women course. During that 5 days I learned a lot about myself and my goals in life. On the last day of the course the instructor asked us to close our eyes and visualise the next 5 years of our lives and what we would like to achieve at the end of the 5 years. For me that was visual journey was very emotional and I came to realise that I still wanted to compile a cookbook.

My first granddaughter was born in November 2009 and I resigned from work to take of her whilst my daughter completed her education. The next year and a half was spend caring for my granddaughter. In the meantime my daughters were telling me about Facebook to keep in contact with my family in Cape Town. I opened a Facebook account in February 2011, naming it Cape Malay Cooking. I started posting pictures of food I made every day. Ever since we moved to the UK I continued cooking our traditional Cape Malay foods, bredies, frikkadel, breyanis, etc. The first message I received was from a lady who said “motjie, don’t ever stop with this page, I was looking so long for something like this”. From then onwards it all took off. Within months I reached my 5000 friend limit (I didn’t know about fan pages then, I learned as I went along). Another person advised me to open a second account, I reached my friend limit very soon on that one as well. It was only after I reached my friend limit on my third page that I found out about fan pages! I researched some more and finally merged all my Facebook accounts into one, Cape Malay Cooking & Other Delights. For 3 ½ years I was known only as Cape Malay Cooking, very few people knew my true identity. The reason for this was I wanted to remain anonymous for as long as possible, I didn’t start this page for name and fame, I simply did it for the love of my culture and tradition, my sole wish was to preserve our unique way of cooking for my children and future generations.

Many of my followers started requesting recipe books. I compiled 5 PDF Ebooks, but people still wanted the hard copy. I had a few copies printed at a local printer but the quality wasn’t very good. From then onwards I started researching again, this time in more earnest. I approached a large publishing house, who agreed to print my cookbook but due to unforeseen circumstances the contract was cancelled. This was in fact a blessing in disguise. Towards the end of 2014 my husband, Aghmad Smith, decided to finance my project. Alghamdulilaah he worked very hard to enable me to realise my dream.

But the real struggle was still to come. I learned so much the past year. Through research I learned how to style food, take food photography, the layout, publishing, graphic designing, marketing, web designing amongst other things. But I’ll be the first to admit I still have lots to learn as everything is not perfect yet. This journey has finally came full circle with my self-published cookbook being received with wide acclaim from most people, especially people who knows about publishing, cookbooks and literature. I am humbled by the response and feedback I have received thus far. I have to admit my cookbook has a couple of spelling errors but as my brother, Mustapha Francis (who was MC at my launch) pointed out in 30 years time this cookbooks will be a sought after collector’s item! In Sha Allah (God willing)

A few facts about my “Cape Malay & Other Delights Cookbook”

  • My book was launched at the Grassy Park Civic Centre on 7th June 2015
  • Over 500 people attended my launch
  • My foreword was written by Mogamat G Kamedien, independent slave scholar & community heritage activist who also delivered the key note speech on the day of my launch
  • My cookbook is self-published
  • My desire to write a cookbook started over 20 years ago
  • Members of the oldest Malay Choir, Young Men’s Malay Choir, entertained guests
  • My cookbook launch was covered by Abidah Dixon Mohamed for TVs “Proe” program
  • The Weekend Argus, covered my story in their 13th June 2015 edition
  • The Cape Times as well as the Argus included recipes from my book in the Ramadan supplement
  • Chanel Islam International radio covered my story
  • Voice of the Cape radio station reviewed my cookbook
  • My story featured on southafrica.net
  • Capetownmagazine.com featured my story as well
  • In addition to the Cape Town launch I had a launch in Birmingham, UK as well as in Bosmont, Johannesburg

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Stockist of the new Cape Malay & Other Delights Cookbook are:

– Shaikhs Exotics
crn of Repulse and Belgravia Road
Belgravia
0745838129

– Simply Spice – Montague
Ground floor
Kenilworth Centre
021 671 2672

– Simply Spice – Montague
Cavendish Square
Claremont
074 45838129

– Khans
Promenade
Mitchell’s Plain
021 3761500

– Timbuktu Books

Shop 4, 19 Golf Course Road

Sybrand Park

021 697 0517

 

– Sawants

32 Hadji Ebrahim Crescent, Rylands

021 699 1200

 

– Deen Store

508 Lansdowne Road

021 762 6745

 

– Online at the Deen Store

http://deenstores.co.za/product/cape-malay-other-delights-cookbook/

 

– Voice Of The Cape Studios

2 Queenspark Avenue Salt River

021 442 3500

 

– Frozen Delicates / Fazliens

Gatesville / West Gate Mall / Kenilworth

021 637 6080 / 021 374 7541

 

– Ameera’s Fashions

Gatesville

021 637 3474

 

-Top Boutique

Gatesville

 

-Eastern Tempatations

35 Greenhill Road

Emmarentia

Johannesburg

011 646 8429

 

– CII Stores

Trade Route Mall

Lenasia

Johannesburg

011 852 0097

 

– Covered Pearls Hijab Parlour
Shop L05
PnP Hypermarket
Ottery
079 025 4545

– Islamic Sound & Vision
Souk 3941
Vangate Mall
079 025 4545

– A1-Chemist
Entrance 2
Ottery Hypermarket
082 786 1304

 

-Expats can buy from

http://www.amazon.co.uk/dp/0620526505

 

More stockist will be added in the next couple of days…

 

Links to articles

http://www.iol.co.za/weekend-argus/treasuring-the-flavours-of-home-1.1871181#.VX280LeJhVA

http://mobi.iol.co.za/#!/article/treasuring-the-flavours-of-home-1.1871894

https://www.facebook.com/abidahd/posts/848895435179565?hc_location=ufi

http://iono.fm/e/182241

http://www.news24.com/SouthAfrica/Local/South-Coast-Fever/Hastings-on-Food-20150605

http://www.southafrica.net/blog/en/posts/entry/cape-malay-cooking-is-in-a-class-of-its-own

http://m.capetownmagazine.com/events/the-cape-malay-and-other-delights-cookbook-launch/11_37_56155

http://www.ciibroadcasting.com/2015/05/11/kanala-smaak-jy-n-koeksuster/

 

More pictures of my cookbook launch

Launch Pics

 

 

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About Cape Malay Cooking & Other Delights

Cape Malay Home Cooking made easy. The Muslim community has also had a large influence on the cooking of South Africa. Cape Malay cuisine is delicious. It usually consists of a combination of fruit, spices, vegetables and meat. Using my cooking know how to inspire everyone to cook the food they love. Here you will find tried and tested simple and delicious recipes for relaxed home cooking that go far beyond baking. From easy soups and roasts to delicious breads, deserts, stews, etc… All the recipes seen here are prepared in my kitchen with photos taken by my family and me. So please don’t expect professional photography or styling, it’s just the way we have our meals on a normal day! My motto is: "Give a man a plate of food and you've fed him for the day. Teach a man to cook and you feed him for a lifetime" - Cape Malay Cooking & Other Delights Facebook@www.facebook.com/capemalaycooking https://capemalaycooking.wordpress.com/ https://twitter.com/CapeMalayCooks www.youtube.com/capemalaycooking

Posted on 01/07/2015, in Cape Malay & Other Delights Cookbook Launch, General and tagged , , , , , , , . Bookmark the permalink. 6 Comments.

  1. Congratulations on such a huge accomplishment with your new cookbook Salwaa! I am waiting patiently for availability on Amazon.ca (Canada) Kind Regards and many thanks for all the recipes posted on Facebook. DonnaEx-pat (Canada)

    Date: Wed, 1 Jul 2015 07:43:55 +0000 To: martinsdonna@hotmail.com

  2. Hi there When I come back to visit SA in December I am going to buy myself a copy and maybe one for my son and one for my daughter and one for my granddaughter and so on and so on …, Best regards Liz

    Sent from my iPhone

    >

  3. Herman Lategan

    Looks wonderful. I hope the book sells well. Love it.

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